Insurtech MGA and Lloyd's coverholder offering per-load cargo, shipper's interest, motor truck cargo and other freight coverages that can be quoted and bound inside a TMS or load board.
Services
Who it serves
Overview
Loadsure is an insurance technology company that sells cargo insurance for freight, largely through software. Trade press describes it as an insurtech managing general agent (MGA), and the company describes itself as an international MGA and Lloyd's coverholder. That means Loadsure does not carry the risk on its own balance sheet like a traditional insurer. It writes policies on behalf of underwriting capacity providers, which its site says include Lloyd's (coverholder status since November 2019) and Tokio Marine Kiln (a capacity partnership announced in January 2023).
The company was founded in November 2018. Its main pitch is speed: it says freight businesses can get a certificate in under 60 seconds, and that its claims process is automated. Its site does not name a U.S. headquarters; the insuring entity listed on its site, Loadsure UK LTD, is based in London.
Compare with other Insurance providers: Avalon Risk Management, Northland Insurance (Travelers) and Canal Insurance Company, or see all Insurance.
Services
Loadsure's product line has grown well beyond its original per-load offering. Its coverages page lists Thames (per-load cargo insurance), Orinoco (shipper's interest), Danube (ocean cargo), Huron (stock throughput), Columbia (motor truck cargo for fleets, launched in February 2024), Yukon (auto physical damage) and an LTL Coverage+ product for less-than-truckload freight.
The per-load model is the part most brokers will recognize. Instead of buying one annual cargo policy, a broker or shipper can insure an individual load at the moment it is booked. Loadsure says its rating engine assesses each shipment and returns a premium and deductible tailored to that load, after which the customer can opt in and receive a certificate.
In 2022 trade coverage also described a Cargo Plus annual product sold on a pay-as-you-go basis with no minimum premium. Product names and terms change over time, so ask for the current version.
Who it is for
Loadsure is aimed at freight brokers and 3PLs that want to offer shippers extra cargo protection, shippers that want coverage above a carrier's limited liability, and carriers that want motor truck cargo or physical damage coverage. It also works with insurance agents and wholesale brokers, who can distribute Loadsure products to their own clients. Its CEO told a trade publication in 2022 that Loadsure sees itself as a tool for the insurance market rather than a replacement for intermediaries.
How working with them works
Loadsure is built to plug into the software freight companies already use. Its how-it-works page says shipment details are sent through an API from a TMS, load board, freight marketplace or booking system. The system prices the load and generates terms, and the user binds coverage with one click and receives a certificate. A web portal is also available.
One example: a 2023 FreightWaves article described an integration with Reliance Partners and McLeod Software that lets McLeod PowerBroker and LoadMaster users buy per-load shipper's interest coverage inside the TMS.
Onboarding, according to Loadsure, runs in four stages: an initial contact, a 30-minute demo and consultation, installation and setup including any integration, and product training. Claims are filed through forms that pre-fill information already on file. Pricing is set per load by the rating engine and is not published as a rate table. Its site notes coverage is subject to underwriting and may not be available in all states.
Questions to ask before you sign
Start with the coverage type. Per-load shipper's interest protects the cargo owner's goods and is different from a broker's contingent cargo or legal liability policy, which protects the broker. Ask which one you are buying and whether you still need an annual contingent cargo policy alongside it. Loadsure's product list does not include contingent auto liability, broker E&O or a BMC-84 bond, so plan to source those elsewhere.
Ask for the full policy wording and exclusions for the product you will use. Look at commodity restrictions, high-value goods limits, theft conditions, temperature control, packing requirements and any exclusions for fraud or fictitious pickups.
Ask who the underwriting capacity is for your policy and check that insurer's financial strength yourself. For Lloyd's syndicates or other insurers, look up the current AM Best rating directly.
If you are a carrier considering the motor truck cargo or physical damage products, ask whether Loadsure can support the filings you need, or whether those must come from your auto liability insurer.
Ask how claims are documented, who adjusts them, what evidence is needed, and how disputes are handled. Finally, ask what integration work is required for your TMS and who supports it.
Company background
Loadsure was co-founded by Johnny McCord (CEO), Jim Heide (COO) and Taylor Walker (Chief Insurance Officer). The company launched its partner portal in January 2020, received full UK Financial Conduct Authority authorization in June 2021, and was licensed in Canada in 2021.
In March 2022 it closed an $11 million Series A round, which trade press reported was led by MMC Ventures, Insurtech Gateway and Crowley. It added ocean cargo and stock throughput products in 2022, launched motor truck cargo in 2024, and expanded into Europe in April 2024. Its about page lists a team of more than 50 people.
Sources
Information compiled from public sources. Last verified November 2026. Confirm details directly with the company.
