Samsara
San Francisco, CA
Publicly traded connected operations platform offering fleet telematics, AI dash cams, ELD compliance, trailer and equipment tracking, and driver apps for trucking and logistics fleets.
Freight Technology: Telematics, ELDs and Shipment Visibility
Freight technology can help record driver activity, locate equipment and share shipment progress. Match the devices and connections to your actual operations instead of purchasing features your team will not use.
Featured listings appear first and are marked Featured. Other listings are shown in no particular order and are not rankings or endorsements.
Motive
San Francisco, CA
Formerly KeepTruckin, Motive offers an FMCSA-registered ELD, AI dash cams, GPS fleet and trailer tracking, a fleet fuel card and spend tools for trucking fleets of all sizes.
Geotab
Oakville, ON
Privately held telematics company whose GO devices, MyGeotab software and Geotab Drive app provide GPS tracking, ELD compliance and fleet data, sold with a large partner and marketplace network.
project44
Chicago, IL
Chicago-based supply chain visibility platform tracking truckload, LTL, parcel, rail, ocean and air shipments for shippers and logistics providers, with free carrier connections by ELD, app or API.
FourKites
Chicago, IL
Chicago supply chain visibility and AI company tracking loads across road, rail, ocean and air, with a self-service FourKites Connect portal for carriers and AI agents for follow-ups and scheduling.
Platform Science
San Diego, CA
San Diego in-cab technology company behind the Virtual Vehicle platform and app marketplace, which took over Trimble's transportation telematics units in 2025, offering ELD, workflow and telematics apps.
Descartes MacroPoint
Waterloo, ON
Freight visibility platform owned by Descartes Systems Group that tracks loads through carrier ELDs, TMS feeds and a free driver app, with published per-load pricing for brokers and 3PLs.
Highway
Dallas, TX
Dallas carrier identity and fraud prevention platform that helps freight brokers verify, onboard and monitor carriers, with load-level protection and a free broker verification tool for carriers.
Lytx
San Diego, CA
San Diego video telematics company, formerly DriveCam, offering AI dash cams, driver safety coaching, fleet and asset tracking, and ELD and DOT compliance services for commercial fleets.
Long-running fleet management provider, now part of Solera, offering ELD and compliance tools, video safety, routing and dispatch, and driver workflow apps for trucking fleets.
FreightPicks is owned by the founder of LaneRunner. Listings with a disclosure note are affiliated with FreightPicks.
Technology: Buyer’s Guide
ELDs, telematics and dash cameras
An ELD records information used for electronic hours of service logs in covered operations. Telematics collects vehicle or equipment information that may support location tracking, maintenance and operational review. A dash camera records video, with features and recording behavior varying by product. These tools can share hardware or appear in the same platform, but they serve different purposes. Begin by identifying which problem you need to solve, whether that is required logging, locating a truck, reviewing an incident or understanding maintenance needs. A combined platform should still be evaluated function by function.
Ask how each device works when a vehicle loses connectivity and when the data becomes available again. Find out what requires driver input and what is collected automatically. Check mounting, power, installation and replacement procedures for the actual equipment you operate. Camera choices should include a discussion of recording direction, access permissions and how clips are requested. Driver training and a clear workplace policy matter as much as the hardware because employees need to understand what is collected and how the business uses it.
Trailer tracking and shipment visibility
Trailer tracking helps locate trailers or other assets, including equipment that may not remain attached to a powered truck. Ask about the power source, reporting behavior and conditions that affect updates. A location report does not always explain whether a trailer is loaded, available or safe to move. Define what your staff needs to know and how that information will enter dispatch decisions. Consider the practical work of installing devices, maintaining them and identifying which device belongs to which asset as equipment moves between locations.
Shipment visibility platforms bring together progress information for freight moving across carriers and systems. Brokers and shippers may ask carriers to connect so they can see status without repeatedly contacting the driver. Ask what information is shared, which shipments are included and how access ends after delivery or a business relationship changes. Check whether a connection sends vehicle data, shipment events or both. Visibility can improve coordination, but it does not replace clear communication about exceptions, appointment changes or an incident requiring immediate attention.
Hardware cost and ongoing subscriptions
Separate the cost of hardware from subscription charges and services. Ask whether devices are purchased, rented or provided subject to a contract. Find out about installation, replacement, activation and support charges, and whether connectivity is included. Compare proposals using the same equipment and functions so a package with fewer responsibilities is not mistaken for a lower total cost. Ask how adding vehicles, removing equipment or moving a device affects billing. Your budget should reflect the entire operating arrangement rather than only the initial order.
Clarify what happens when hardware fails and whether replacement equipment remains tied to the original term. Ask who owns removed devices and whether they can be used with another provider. Review the difference between a included feature and an optional module that creates additional charges. Request a written description of the services your staff will actually receive. A platform can appear inexpensive while requiring separate spending or internal work to make the desired information usable in dispatch, maintenance or customer communication.
Contracts, cancellation and equipment changes
Read the contract length, renewal conditions and cancellation procedure. Ask whether each added device starts a new term and whether a vehicle leaving the fleet reduces the bill. Review notice requirements and any obligations after cancellation. Find out how data is exported and when access ends. These questions are especially important for a fleet whose size or business model changes during the year. A sales discussion about flexibility should be reflected in the written agreement before you rely on it for a purchasing decision.
Ask how devices are returned, deactivated or transferred if the business sells equipment. Find out whether the account can be divided across operating groups and who can approve changes. Keep an inventory of hardware and subscriptions so unused devices do not remain unnoticed. Confirm the process for moving to another system without interrupting required records or customer connections. Cancellation planning is not a sign that the product will fail; it is ordinary preparation for business changes, equipment replacement and the possibility that your needs eventually differ from the original proposal.
TMS integrations, ownership and privacy
A TMS integration may connect location data, shipment events, driver messages or other information to your transportation management system. Ask which exact systems and functions are supported. An integration label does not guarantee that every field flows in the direction you need or that your existing workflow will remain unchanged. Have the provider show a shipment moving through the connection and explain how errors are identified. Confirm who maintains the integration when either product changes and whether additional contracts or charges are required.
Read the rules for data ownership, access, retention and sharing. Ask whether the provider can use your information for purposes outside delivering the service and what choices you have. Limit employee and customer access to the information necessary for their roles. Discuss driver privacy, account security and how access is removed when someone leaves. Check export formats and whether historical data remains available after service ends. The business should know who can see the information, how it is used and what records it can retain independently.
Small fleets, larger fleets and useful demos
A small fleet may need a straightforward logging and location workflow that can be managed without dedicated technology staff. A larger fleet may need permissions, equipment groups, integrations and reporting that fit different departments. Neither needs every available feature by default. Write down the tasks drivers, dispatchers, maintenance staff and customers perform, then identify the information each role actually uses. Check whether the product reduces duplicate work or simply adds another screen. Consider the support your team needs to keep the system useful after installation.
In a demo, ask to see driver setup, a connectivity interruption, an exception alert, an equipment change and a data export. Request explanations of support access, onboarding and the responsibilities your business keeps. Ask what the product cannot do and what requires an extra service. Use an ordinary shipment workflow from your operation rather than accepting only a polished overview. Involve the people who will use the tools so usability and training needs are considered alongside purchasing terms. This guide is general information, not legal, financial or insurance advice.
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