Cleveland driver recruiting platform, founded in 2016, that matches CDL drivers to carrier jobs on qualifications and lifestyle preferences, with subscription packages for employers.
Services
Who it serves
Overview
Drive My Way is a truck driver recruiting platform based in Cleveland, Ohio. It was founded in 2016 by Beth Potratz, an HR professional who saw the trucking industry's hiring challenges while consulting for a large carrier. Instead of selling carriers lists of leads, the company matches CDL drivers with jobs based on both qualifications and personal preferences such as home time, cargo type and benefits.
Drivers use the service for free and control who can see their profile. Employers pay for subscription packages that include job promotion, access to the driver community, the patented matching technology and human matchmakers who follow up with drivers. The company holds US patents 9767437 and 10733571 for its approach.
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Services
The core product is what the company calls Match My Way technology. Drivers build a profile covering more than 20 attributes, and the system scores each driver against each job using professional qualifications and lifestyle preferences. Both the driver and the employer see real-time match scores before the hiring process begins. Drivers who turn down a job are asked to tell the employer why, which gives carriers feedback on their offer.
All packages include job promotion with optimized postings and a promotional campaign through the company's distribution network, exposure to active and passive CDL candidates in its driver community, the matching technology, and matchmakers who contact drivers, guide them through the platform and follow up on leads. The employer site also describes search engine optimization for CDL job postings, personalized digital ad campaigns by region, employer brand help, and referrals to the National Transportation Institute for pay benchmarking.
Employers receive reporting on engagement, driver feedback, return on investment and hiring conversion, along with a customized account review. The platform collects DOT application data and integrates with most applicant tracking systems.
Who it is for
Drive My Way fits for-hire carriers and private fleets that hire company drivers or owner-operators and want better-fit applicants rather than raw lead volume, particularly fleets focused on retention. Its packages are described as fitting fleets of ten, one hundred or one thousand trucks. One published case study features a California for-hire carrier running 100 to 150 trucks that hires full-time and seasonal drivers.
It is a driver-only platform. Brokerages and 3PLs hiring office, sales or operations staff would use a different channel.
How working with them works
Employers start by requesting a demo. Packages are sold as subscriptions, and the company says it offers a choice of term length for each package, without listing the lengths. Prices are not published; the pricing page says the service is cost effective and directs employers to contact the company.
Once live, your jobs are promoted to matching drivers, drivers see their match score and opt in, and matchmakers engage interested drivers before passing them to your recruiters and your applicant tracking system. Drive My Way reports more than 150,000 drivers actively engaged across social channels and more than 10,000 drivers matched per month, both company-reported figures. In a 2022 Transport Topics article, the company said roughly 1 in 23 drivers who express interest in a job ends up hired, compared with about 1 in 100 applicants in a typical process; that is the company's own estimate.
Questions to ask before you sign
What does a package cost for our fleet size and hiring volume, and what term lengths are available? Pricing is quote-based, so get it in writing.
Are we paying a flat subscription regardless of results, or is any part tied to hires? There is no placement fee or replacement guarantee in a subscription model, so ask what the company does if matches do not turn into hires.
How many drivers in our hiring area and equipment type are active in your community today?
Which driver types can you match, such as company drivers, owner-operators, team drivers, local or regional?
How does the integration with our applicant tracking system work, and who owns the driver data after a driver opts in?
What reporting will we get on match-to-hire conversion and cost per hire, and how often will you review our account with us?
If we change pay or home time, how quickly are match scores updated for drivers already in the pipeline?
Company background
Beth Potratz founded Drive My Way in 2016 and serves as president and CEO; the company's team page also lists Rich Shopmyer as COO along with staff in customer success, marketing and engineering. A JumpStart profile describes how the idea grew from Potratz's consulting work for a large carrier and how the company received early support from local entrepreneurial support organizations before partnering with JumpStart Ventures.
In October 2022, Transport Topics reported that Drive My Way closed a $4.4 million venture round led by First Analysis, with JumpStart Ventures and the JobsOhio Growth Capital Fund participating, and that the company had raised more than $10 million in total. At that time the company reported about 70,000 driver profiles. The company's stated mission is to match truck drivers to jobs that fit the life they want.
Sources
Information compiled from public sources. Last verified November 2026. Confirm details directly with the company.
