Truckload freight marketplace and analytics company behind the DAT One load board and DAT iQ rate data, a Roper Technologies business founded in 1978 as Dial-A-Truck.
Services
Who it serves
Overview
DAT Freight & Analytics runs a truckload load board network that dates back to 1978, along with a freight rate analytics business. It describes itself as "North America's Largest On-demand Freight Marketplace." DAT is a business unit of Roper Technologies and is headquartered in Portland, Oregon, according to its press release boilerplate. The company reports more than 700,000 daily load posts and a transaction database exceeding $1 trillion in freight market transactions.
Its product lineup includes the DAT One marketplace and load board, DAT iQ analytics, the Convoy Platform for automated freight matching, Trucker Tools for load visibility, and DAT Outgo for factoring and financial services.
Compare with other Software providers: Truckstop, Turvo and Revenova, or see all Software.
Services
DAT One. The load board and marketplace where brokers post loads and search for trucks and carriers search for loads and post trucks. Carrier plans include the DAT One mobile app, load match alarms and broker credit data such as average days to pay. Broker plans include carrier search and posting, company profiles, reviews and options such as priority booking and TMS integration.
DAT iQ. Analytics products including RateView for spot and contract truckload rates, DAT iQ Benchmark for comparing your costs to the market, network analytics, contract bid support and custom data science services.
Convoy Platform. Automated freight matching technology DAT acquired from Flexport in 2025.
Tracking. ELD-first load tracking powered by Trucker Tools, which DAT acquired in 2024.
DAT Outgo. Non-recourse factoring with automated invoicing and no long-term contracts, plus a fuel card. DAT says factoring shows directly on the DAT One load board, with factorable brokers flagged.
Other services. DAT also lists operating authority setup for new carriers, a broker TMS and insurance.
Who it is for
DAT serves freight brokers looking for trucks and market rate data, carriers and owner-operators looking for loads, and shippers that want a view of truckload market conditions. Carrier plans are scaled from single-truck owner-operators to fleets with 10 or more trucks, and broker plans range from an entry tier with 30-day spot rates to office plans with spot and contract market rates.
For brokers, the choice of plan usually comes down to rate data. Entry plans show recent spot rates, while higher tiers add contract rates and longer lookback windows that help with customer pricing and bids. For carriers, the main differences between tiers are the depth of lane rate data, the number of saved search tabs and extras such as TriHaul suggestions and LaneMakers. Many carriers and brokers use DAT alongside a separate TMS, so check whether your TMS can post to and search DAT directly.
How working with them works
DAT publishes load board pricing. As listed on its website in November 2026, monthly carrier plans were Standard at $59, Enhanced at $149, Pro at $169, Select at $259 and Office at $339. Broker plans were Express at $159, Select Broker at $319 and Office Broker at $449. Combined broker and carrier plans were listed at $339 for Select and $469 for Office. Higher tiers add more search tabs, more detailed lane rates and tools such as TriHaul and LaneMakers.
DAT iQ analytics and enterprise products are sold through DAT's sales team. Factoring through DAT Outgo is subject to eligibility and terms. Load board contract terms were not shown in the portion of the pricing page we reviewed, so confirm them before you buy.
Questions to ask before you sign
Is pricing per user or per account, and what does each additional seat cost?
Which tier includes the rate data you need, spot only or spot plus contract, and for what time window?
Does the plan integrate with your TMS for automatic posting, and what does that integration cost? Ask also about accounting and tracking connections.
Can you export your posting history, rate data and contact lists?
Is the plan month-to-month or annual, and what are the cancellation terms?
What support hours and channels come with your plan, and how are fraud or identity issues on the board handled?
Company background
DAT traces its history to 1978, when Al Jubitz started the Dial-A-Truck service at the Jubitz truck stop in Portland, Oregon, posting loads on monitors instead of handwritten cards. The business became DAT Services in 1989. TransCore acquired DAT in 2001, and Roper Technologies acquired TransCore in 2004, making DAT part of Roper.
Later milestones on DAT's history page include the launch of RateView in 2010, the name DAT Solutions in 2014, a network merger with Getloaded in 2016, the release of DAT One and DAT iQ in 2020, the Trucker Tools acquisition in 2024, and the 2025 acquisitions of Outgo and the Convoy Platform.
Sources
Information compiled from public sources. Last verified November 2026. Confirm details directly with the company.
