Toronto-based cloud TMS for brokers, carriers and 3PLs with no-code workflows, built-in automation agents and published pricing starting at $2,080 per month with unlimited users.
Services
Who it serves
Overview
Rose Rocket is a cloud transportation management system for freight brokers, carriers and 3PLs. The company describes its product as an "AI-native transportation platform" and emphasizes configurability, meaning operations teams can shape the system around the way they already work instead of changing their process to fit the software.
The company is headquartered in Toronto and is US-incorporated, according to press coverage of its funding rounds. It went through Y Combinator in 2016 and has since raised venture funding, including a $38 million Series B in 2023. Its website says the platform processed more than $3 billion in freight in 2025.
Compare with other Software providers: AscendTMS, DAT Freight & Analytics and Truckstop, or see all Software.
Services
Core TMS. Rose Rocket covers order management, quoting, load tendering, document generation, dispatch and driver assignment, track and trace, freight audit and pay, invoicing, driver management and compliance monitoring for hours of service, DOT and FMCSA rules.
Automation agents. The platform includes three named agents: Rocky builds orders, TED turns inbox emails into records, and Rosie tracks loads.
No-code workflows. Operations teams can build WHEN, AND, THEN rules, such as updating an order status or emailing a customer, without IT help. Users can also add custom fields and objects and build their own boards and views.
Reporting and visibility. Dashboards, formula fields, a live freight map and on-demand exports are included, along with a single view for real-time tracking.
Mobile and portals. Drivers get iOS and Android apps for trips, chat, signatures and status updates. Customer and partner portals and EDI support are also part of the platform.
Integrations. Rose Rocket lists more than 30 integrations, including DAT and Truckstop for load boards, Geotab, Samsara, Macropoint and Trimble Maps for tracking and routing, Comdata and TriumphPay for payments, QuickBooks Online and Dynamics 365 Business Central for accounting, plus HubSpot, Slack, Snowflake and Google BigQuery. The company states that it is SOC 2 audited.
Who it is for
Rose Rocket serves brokers, 3PLs, truckload and LTL carriers and larger enterprise transportation operations. Its 2023 Series B announcement said it serves businesses from 2 trucks to 2,000. Companies that run both asset and brokerage operations, or that want to customize workflows heavily without writing code, are a natural fit for the configurable approach.
How working with them works
Rose Rocket publishes a starting price. As listed on its website in November 2026, the Full Service Platform starts at $2,080 per month with unlimited users and no per-seat fees. It includes white-glove implementation with a guaranteed go-live in 90 days, the three automation agents, order, quote and load management, dispatch, track and trace, invoicing and freight audit, compliance monitoring, document management, access to more than 40 integrations, the mobile apps and SOC 2 Type II certification.
An Enterprise tier is priced on request and adds dedicated account management, priority support, custom uptime and response SLAs, single sign-on, custom integrations, unlimited API access and quarterly business reviews, with deployments that can run beyond 90 days. Contract length and billing terms are not listed on the pricing page.
Questions to ask before you sign
What does "starting at" cover for your volume, and what factors push the monthly price higher?
What happens if the 90-day go-live guarantee is missed, and how much of your team's time does implementation require?
Which of your current tools are covered by standard integrations? Ask about your load boards, accounting system, ELD and tracking providers, and factoring or payment partners.
How do you export data, including custom fields and objects, if you move off the platform?
What is the contract term, renewal schedule and cancellation policy?
What support channels and response times come with the Full Service Platform compared with Enterprise?
Company background
Rose Rocket entered Y Combinator in summer 2016, according to FreightWaves, and started out as a TMS for shippers before shifting toward connecting carriers and shippers. In October 2021 it raised a $25 million Series A led by Addition Capital and Shine Capital, as reported by TechCrunch. In June 2023 it announced a $38 million Series B led by Scale Venture Partners, bringing total funding to $69 million, with Justin Sky named as CEO and co-founder.
The company's website says it has more than 10 years of operation and that it released more than 500 features and updates in 2025. Its founding year was not stated on the pages we reviewed.
Sources
Information compiled from public sources. Last verified November 2026. Confirm details directly with the company.
