Privately held telematics company whose GO devices, MyGeotab software and Geotab Drive app provide GPS tracking, ELD compliance and fleet data, sold with a large partner and marketplace network.
Services
Who it serves
Overview
Geotab is a telematics company founded in 2000 and based in Oakville, Ontario, Canada. It describes itself as "a global leader in connected operations, video telematics and AI-powered insights." Its core system is a plug-in vehicle device, the Geotab GO, paired with MyGeotab, a cloud fleet management platform, and Geotab Drive, a mobile app drivers use for logs and inspections.
Geotab's about page says it connects about 6 million vehicles and assets, processes 100 billion data points a day, serves more than 100,000 customers and has more than 3,400 employees. It also says it is "device and software agnostic" and works with more than 700 partners.
For US freight companies, Geotab is relevant as a tracking and ELD platform for carriers and private fleets, and as a source of telematics data that can be shared with broker and shipper visibility networks.
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Services
The Geotab GO device plugs into the vehicle's diagnostic port and captures engine data, location, speed and mileage. Geotab says its certified ELD hardware runs on the GO7, GO8, GO9 and GO9+ devices.
MyGeotab is the fleet manager's software for tracking, reporting, maintenance, safety and compliance. Geotab Drive is the driver app for hours of service logs, duty status and vehicle inspections. Geotab says its ELD solution is self-certified and registered with FMCSA, supports more than 100 HOS rulesets and exemptions for the US and Canada, tracks unassigned logs, alerts drivers who are close to their limits, supports team driving, works offline, and includes a PIN-protected roadside inspection mode. It is available in English, French, Spanish and Portuguese.
The Geotab Marketplace adds third-party hardware and software such as in-vehicle cameras, temperature tracking for refrigerated freight, tire pressure monitoring, business apps and integrations. An SDK and APIs let fleets and software providers build their own connections.
Who it is for
Geotab serves carriers, private fleets and government fleets that want a flexible telematics base they can extend with partner products. Public sources describe US government work, including contracts with the US Air Force and the US Postal Service, which shows the platform is used at very large scale.
Carriers that want to choose their own camera, temperature or TMS partners on top of a standard tracking and ELD system may find the marketplace approach useful.
How working with them works
Geotab's site directs buyers to request a demo, contact the company or get pricing, and links to a subscription plans page. Specific prices were not shown on the ELD page reviewed in November 2026. Geotab works with a large partner network, including programs it calls the Geotab Excelerator Partner Program and the Geotab Signature Program, which it says bring reseller expertise. Many fleets buy through an authorized partner, so the company that quotes, installs and supports your devices may be a reseller rather than Geotab itself.
A typical setup involves installing GO devices in each vehicle, setting up MyGeotab, rolling out Geotab Drive to drivers, and adding any marketplace solutions or integrations you need. Geotab delivers firmware updates over the air.
Questions to ask before you sign
Are we buying directly from Geotab or from a reseller, and who handles installation, support and warranty claims?
What is the hardware cost per device versus the monthly subscription, and which subscription plan covers ELD and the features we need?
What is the contract term, and what happens to devices and pricing if we change resellers or cancel?
Is the ELD configuration we will use, including the specific GO device and app version, currently listed on FMCSA's registered ELD list? Verify on FMCSA's site.
Which TMS platforms and broker or shipper visibility networks can receive our Geotab data, and are those integrations included or paid marketplace add-ons?
Who owns the vehicle and driver data, and how can we export it if we leave? Ask how marketplace partners access and store our data.
Company background
Geotab was started in 2000 by Neil Cawse, who its about page says began the company in the basement of his Oakville home as a small family business. Public sources describe it as privately owned by Cawse, who serves as CEO, without outside investors.
MyGeotab, the company's cloud platform, launched in 2012, the same year Geotab partnered with Sprint to grow in the US. Between 2015 and 2019 Geotab acquired several companies, including FleetCarma and BSM Technologies. In 2021 it formed Altitude by Geotab, a unit focused on transportation data analytics. In 2025 it acquired the European and Australian commercial operations of Verizon Connect's telematics business.
Geotab reports more than 3,400 employees and more than 100,000 customers worldwide.
Sources
Information compiled from public sources. Last verified November 2026. Confirm details directly with the company.
