Formerly KeepTruckin, Motive offers an FMCSA-registered ELD, AI dash cams, GPS fleet and trailer tracking, a fleet fuel card and spend tools for trucking fleets of all sizes.
Services
Who it serves
Overview
Motive Technologies, known until 2022 as KeepTruckin, is a fleet technology company that started with an electronic logbook app for truck drivers and grew into a broad platform for safety, compliance, tracking and spending. It describes itself as an "integrated platform to help improve the safety, productivity, and profitability" of physical operations, and its homepage headline focuses on AI for safer and more efficient operations.
The company was founded in 2013 by Shoaib Makani, Ryan Johns and Obaid Khan, and Makani serves as CEO. Its press releases carry a San Francisco dateline. The boilerplate on its January 2026 product announcement says Motive serves nearly 100,000 customers, ranging from small businesses to Fortune 500 companies.
Trucking and logistics is one of many industries Motive lists, alongside construction, oil and gas, field service, passenger transit, delivery and others. For carriers, the core pieces are the ELD, AI dash cams, GPS tracking, IFTA reporting and the Motive Card fleet card.
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Services
Motive's product families include driver safety, fleet management, equipment monitoring, maintenance, spend management, workforce management and operations intelligence. Named products include the AI Dashcam, AI Omnicam, the ELD, IFTA fuel tax reporting, GPS fleet and asset tracking, reefer monitoring, trailer tracking, fleet dispatch, analytics, driver coaching and accident management. Spend management includes the Motive Card, a fleet card.
The ELD runs on Motive's Vehicle Gateway, which plugs into 9-pin, 6-pin and OBD-II diagnostic ports, with special harnesses for certain Mack and Volvo trucks. Motive states that its ELD is FMCSA-registered and certified for both the US and Canadian mandates and supports FMCSA's web services and email transfer methods for roadside inspections. The Driver App shows hours of service clocks and alerts, supports common US and Canadian cycles, and handles personal conveyance and yard moves when a fleet manager enables them. Up to nine co-drivers can share one device.
Motive also handles unidentified driving time with a feature it calls Smart Trip Match, which suggests the right driver for unassigned trips. Its Compliance Hub shows violations, trends and forecasted CSA scores. In January 2026 Motive announced AI Dashcam Plus, which it says runs more than 30 AI models at once, adds stereo vision for distance judgment, and combines the dash cam and vehicle gateway in one unit.
Who it is for
Motive is built for motor carriers of every size, from single-truck operations to large enterprise fleets, as well as private fleets in other industries. Its origins as a driver logbook app mean its tools are designed with drivers in mind, while its enterprise features cover safety programs, maintenance and spend control.
Freight brokers and shippers usually encounter Motive when carriers share location data from it through visibility platforms. Motive offers a developer portal and an app marketplace for integrations.
How working with them works
Motive does not publish prices on the pages reviewed in November 2026. Its site directs buyers to "Get started," watch a demo or schedule a tour, and pricing is quoted by its sales team based on fleet size and products.
A typical rollout includes installing the Vehicle Gateway (and dash cams if purchased) in each truck, setting up drivers in the Driver App, configuring HOS rules and alerts in the fleet dashboard, and connecting any integrations. Motive says the gateway works offline and syncs data when connectivity returns.
Questions to ask before you sign
What is the cost of hardware versus the monthly subscription, and is hardware purchased, leased or included? Get the price per vehicle for the ELD, cameras and any add-ons in writing.
How long is the contract term, does it auto-renew, and what are the terms if we sell trucks or cancel early?
Is the exact ELD model we will run listed on FMCSA's registered ELD list today? Confirm on FMCSA's own list.
Which TMS systems and broker or shipper visibility networks does Motive integrate with, and is there a fee for those connections?
Who owns our location, video and driver data, how long is video retained, and can we export everything if we switch providers?
If we use the Motive Card, what are the fees, credit terms and fuel network discounts, and is the card required to use other products?
How are hardware failures, replacements and installation support handled?
Company background
Motive was founded in 2013 as KeepTruckin and rebranded as Motive in April 2022. Its founders are Shoaib Makani, Ryan Johns and Obaid Khan.
The company raised several venture rounds, including a 2015 Series A led by Index Ventures, later rounds with investors such as GV, IVP and Scale Venture Partners, and a 2022 Series F with Insight Partners and Kleiner Perkins that public sources say valued the company at 2.85 billion dollars. Public profiles put its headcount at about 3,500 people. Chirag Shah serves as CFO.
Motive's newsroom continues to announce AI safety products. Its January 2026 launch of AI Dashcam Plus describes a Qualcomm processor, hands-free calling and a voice assistant built into the device.
Sources
Information compiled from public sources. Last verified November 2026. Confirm details directly with the company.
